Four Simple SEO Web Design Tips

Many benefits can be gained through solid search engine optimized web design. Although many web designers can create beautiful designs and layouts, many put little thought into search engines. Many designers code in a way that does take full advantage of their design by implementing good SEO practices on the site. Solid on site design that is optimized for search engines can result in the increase of rankings by pages. Many established sites that are already receiving traffic could drastically increase their organic search engine traffic through SEO web design.

Design a site for search engines is simple. It really comes down to properly coding a web design with modern coding practices, while also acknowledging the semantic value assigned to certain tags in HTML. SEO web design starts with clean modern coding, which means a slim CSS and XHTML based design that avoids using tables for layout. The next important approach to SEO design is using the factors included in HTML to target your page.

The title tag is one of the most important SEO factors. It is important to have a unique title on every page of your website. In addition, the title should include the keywords that page is targeting. The keyword prominence can be increases by placing the keyword closer to the front of the title tag. It is easy to fall into the habit of designing titles for bots only, but it is important to develop solid ad copy with your title take. A well designed title can draw more clicks than a keyword stuff tag, which means more traffic and more conversions.
The next major factor is to use the semantic value of header tags. The H1 tag, for example, is meant to give the overall heading for a page. There should only be one H1 tag on ever page and it should be unique. This tag should include text that gives the overall topic of that page. Effort should be made to include keywords in this tag since search engines give extra weight to words that appear in header tags. It is also important to use H2 tags to assign value to keywords in sub topics, but do not dilute the value of H2 tags by using them for headings of menus, such as blog sidebars.

Another simply on site SEO factor is using bold and strong tags. Visually these tags emphasis text and they also emphasis text for search engines. Semantically this makes since. If the word is important enough to make it stand out to humans, it is important for search engines to stop and evaluate the keyword.

These are all really simple ways to improve you site’s web design. With a few minor changes, your site can become optimized for search engines. These are just four simple quick optimization techniques. There are several more than can be used to improve search engine ranking. All web designers should have a basic understanding of SEO focused web design, so they can provide designs that are not only beautiful but functional.

Blog Updation a part of ethical search engine optimization

Blog updating is one of the most important things you can do to dramatically improve the search engine rank of your website. Constantly updated websites climb to the top of Google, Yahoo!, and Live like it’s nobody’s business. If you haven’t been updating your blog with 100% unique content on a weekly basis, it’s not too late to start! You can always begin improving your search engine rank by implementing frequent blog updates.

If you don’t have a blog on your website to update, there’s some really good news that you’ll enjoy getting: Blog programs are absolutely free! In fact, you can even install SEO plug-ins on your blog that will further move your website up in the search engines.

One of the best SEO plug-ins for your Word Press is the “All in One SEO” plugin. This plugin allows you to add a unique title, description, and keywords to every single post. This small step will help set your website apart from millions of others that are not taking additional steps to “talk to Google.” And if you’re interested in top search engine rank, you need more than a nice design and a great service or product to offer online – you need a website that speaks to Google and tells it in every way possible what your website is about.

By being friendly with Google, the search engines will be friendly with you. They want to provide fresh, quality content to their internet surfers, and you just need to show them that you are a consistent source of new and valuable information.

Web Design and SEO Tips For the Newcomer

Find your Keywords!

Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.

There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.

As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.

Go for longer, perhaps 3 word keyword phrases that carry good traffic. The benefits being that they are usually easier to target and provide better, more qualified traffic. Try to avoid broad, non specific terms.

Competitors to that keyword?

Find out how many backlinks your competitor sites have – there are many to choose from, just do a search for backlinks tool. They all give varying results but don’t get distracted by that, just find a tool and use that in all cases, this will ensure that the results you get are at least relative.

No1 competitor HTML

Have a good look at the top two or three websites HTML for that keyword. Have they done anything that you can improve upon? usually be looking closely at three different sites you can arrive at a best method to use for your site. Ensure that title, heading and other tags include your keywords – remember to be consistent as mentioned earlier.

Improve your HTML

Aim to write valid HTML code. The search engine robots prefer clean code and a valid site will usually guarantee that all of your site will get crawled. Always take the time to write original content too – avoid the copy / paste syndrome that plagues many sites. The search engines thrive on original content, make sure that they notice yours.

Search engines are always looking out for duplicate content and will choose not to display your pages for a given search if it thinks your site is not the originator.

Some HTML tips with SEO in mind:

Description tag – take the tine to write an appropriate description tag for every page of your site. Google will display this in it’s results pages and a well written description here should lead to more searchers actually clicking your link and becoming a visitor.

Title tag – This is probably the most important piece of HTML. Always include your keywords here and write an accurate keyword rich title tag for every page of your site.

Keywords tag – It is good practice to put a list of related keywords into this tag although don’t overdo it and do not include any keywords that are not relevant to your web page.

Keep the code clean, use DIVs and not Tables where possible as this has many benefits and it means the ratio of content to code is greater. Try to use your keywords in heading tags throughout the pages.

Take the time to write original copy that uses the chosen keywords throughout. Write the text for a human to read though and not as though you’ve written it for a search engine. Over use (or spamming) of keywords will work against you always.

Try to get the good text content as near to the top of your code as possible. You could use CSS positioning to help with this.

Navigation – Use keyword rich absolute text links with a title where possible and not relative links.

Link to the domain name itself when linking back to the homepage and not /index.html. The search engines will then find the content in one place and not try to index two URL’s – a very common mistake.

To target several keywords, create several pages to do this using the above methods. You cant expect one page to perform for everything.